SEO Specialist Focused on Search Visibility, Strategy & Growth
I help businesses improve organic search visibility through technical SEO, on-page optimization, local SEO, AEO/GEO, content strategy, and off-page SEO.
Experience working on SEO projects for local businesses, e-commerce websites, professional services, and technology consulting companies.
Search Intent
Search Intent & Audience
SEO Audit
Technical & Content Review
Technical SEO
Crawl & Indexation
Keywords
Competitor Analysis
Content
On-Page & Content Planning
Analytics
Performance Monitoring
About Me
I am a results-driven SEO professional with hands-on experience across technical, on-page, off-page, local, and content SEO. I work with keyword research, competitor analysis, SEO audits, search intent, website optimization, and performance reporting to help improve organic search visibility.
My experience includes developing SEO strategies, identifying technical and indexing issues, optimizing website content and service pages, supporting local SEO campaigns, and monitoring performance through Google Search Console and Google Analytics. I also collaborate with clients and team members to turn SEO findings into clear, practical improvements.
Core SEO Skills
Professional Experience
SEO Executive
Current RoleScaleup Ads Agency
- arrow_forward Led and coordinated SEO work while supporting team goals and SEO performance targets.
- arrow_forward Developed and executed SEO strategies and action plans for multiple client websites.
- arrow_forward Managed on-page, off-page, and technical SEO activities.
SEO Specialist
Direct EngagementsFreelance Consulting
- arrow_forward Conducted keyword research and competitor analysis.
- arrow_forward Performed technical SEO audits to identify crawlability, indexing, and on-page issues.
- arrow_forward Prepared SEO performance reports using Google Analytics and Google Search Console.
- arrow_forward Collaborated with clients on SEO strategies for local, AEO/GEO, and e-commerce SEO projects.
Training Assistant / Interpreter
Bilingual OperationsUnited Interpreters Bangladesh
- arrow_forward Interpreted spoken instructions between English and Bangla.
- arrow_forward Assisted instructors during training sessions and supported communication between participants.
SEO Expertise
Comprehensive execution capabilities across core search optimization disciplines.
Technical SEO
Technical audits, crawlability, indexing, XML sitemaps, robots.txt, canonical tags, redirects, structured data, internal linking, and Google Search Console issue reviews.
On-Page SEO
Keyword targeting, search intent, title tags, meta descriptions, heading structure, image SEO, and internal linking.
Local SEO
Google Business Profile optimization, local keyword research, citations, NAP consistency, and local landing pages.
AEO & GEO
Improving content structure, search intent alignment, and answer-focused content for emerging AI and search experiences.
Content SEO
Topical planning, content clusters, search intent alignment, content refreshes, and competitor content analysis.
Off-Page SEO
Backlink analysis, competitor backlink research, guest post outreach, foundational backlinks, and directory citations.
Keyword Research
Keyword grouping based on search intent, relevance, and business priorities.
Competitor Analysis
Competitor keyword analysis, content gap research, backlink comparison, and SEO opportunity identification.
SEO Case Studies
Real SEO campaigns across mental health, e-commerce, professional services, and technology consulting, covering research, technical optimization, content, local SEO, and performance monitoring.
The client started with 154 clicks and 3.85K impressions over the measured period. The goal was to improve local search visibility for an Atlanta-based counseling practice.
What I Did:
- check_circle Conducted AEO GEO & SEO audit and local competitor analysis to identify visibility gaps against other Atlanta-area counseling practices
- check_circle Ran keyword research targeting high-intent service terms (individual counseling, couples counseling, child/teen therapy, CBT, DBT, executive function coaching, trauma, EMDR, anxiety, parenting stress, divorce support)
- check_circle Optimized on-page for core service pages (Adult Therapy, Child & Teen Counseling, Couples Counseling, Executive Function, Trauma & EMDR) to better align with search intent and answer-focused search needs.
- check_circle Fixed technical SEO and Google Search Console issues affecting indexing
- check_circle Wrote and published blog content addressing real client search queries (anxiety treatment, CBT vs. DBT, medical vs. non-medical struggles) to build topical authority
- check_circle Built foundational backlinks (local citations, profile/directory listings) to strengthen local relevance for an Atlanta-based practice
It’s a Shopify store selling Serta and Simmons mattresses, adjustable bases, and sleep accessories, pulling in just 70 clicks and 1.67K impressions over a three-month stretch. The brand needed its product and category pages to improve organic search visibility for Panama shoppers searching in both English and Spanish.
Where I Focused:
- check_circle Keyword research across bilingual search terms (colchones Panamá, Serta vs. Simmons, adjustable bases) to catch both English and Spanish-language shoppers
- check_circle On-page SEO for the store's collection pages, including Mattresses, Serta, Simmons, Bases, and Accesorios, tightening titles, descriptions, and internal linking between categories
- check_circle Category page content writing for the Mattresses, Bases, and Accessories collections, since these were thin templated Shopify listings with little unique copy
- check_circle Technical SEO cleanup addressing Search Console indexing gaps across the product catalog
- check_circle Created blog content covering mattress guides and sleep tips to support broader organic search visibility.
- check_circle Guest post placed on relevant home, wellness, & lifestyle sites to build authority for the domain
- check_circle Competitor analysis against other Panama-market mattress retailers to identify keyword and content gaps
An Italy-based AI strategy and digital transformation consultancy came to me with only 76 clicks and 416 impressions over a three-month window. As a B2B firm that sells custom AI systems, dashboards, and process automation to decision makers, the goal was to improve organic search presence and attract relevant B2B search traffic.
Where I Focused:
- check_circle Conducted an AEO, GEO, and SEO audit to identify organic search visibility gaps.
- check_circle Competitor analysis against AI consulting and digital agencies targeting similar B2B buyers
- check_circle Keyword research centered on the language actual decision makers use (process automation, AI integration, digital transformation partner) rather than technical jargon
- check_circle On-page SEO for core service and portfolio pages, improving the structure and SEO of relevant project case-study pages.
- check_circle Technical SEO work resolving Google Search Console crawlability and indexing issues
- check_circle Blog post content suggestion on topics like branding in the age of AI and integrating AI into creative workflows, aimed at building topical authority in a fast moving niche
SEO Process
A practical SEO process based on research, prioritization, implementation, and performance monitoring.
Understand
Understand the website, business goals, search intent, competitors, and technical environment.
Audit
Identify technical, content, on-page, local, and authority bottlenecks using SEO crawling and analysis tools.
Research
Analyze keywords, search intent, competitor content gaps, and relevant business and search opportunities.
Prioritize
Determine which priority SEO actions should be addressed first based on priority, potential impact, and implementation effort.
Implement
Implement or recommend technical fixes, schema markup, title tags, content improvements, and redirects where needed.
Monitor
Track Search Console performance, impressions, clicks, rankings, and new organic queries.
Tools & Platforms
Tools and platforms I use for SEO research, analysis, implementation, and reporting.
manage_search SEO Research
insights Google Tools
speed Technical SEO
layers CMS & Web Platforms
What I Bring to an SEO Team
Practical SEO experience, analytical thinking, and collaborative work.
Hands-On Execution
Hands-on experience across technical, on-page, off-page, local, and content SEO, including keyword research and competitor analysis.
Analytical Thinking
Using an analytical approach to identify SEO issues, search opportunities, and practical improvements.
Cross-Industry Experience
Experience across mental health, e-commerce, professional services, and technology consulting websites.
Team Collaboration
Coordinating SEO work, collaborating with clients and team members, and preparing performance reports.
Want the Full Picture?
Download my CV for a complete overview of my professional experience, SEO skills, education, and project background.
Get in Touch
I’m open to remote SEO opportunities, SEO specialist roles, and professional collaborations with teams and businesses that value practical, results-focused SEO.